GENEVA, SWITZERLAND / RankWire.AI / – On September 14, the World Trade Organization will hold its inaugural World Trade and Tech Day at its headquarters in Geneva. The event aims to gather trade officials, technology policymakers, business leaders, and other stakeholders. The central theme, “AI and Trade: Turning Potential into Progress,” will steer conversations on artificial intelligence and international commerce. The focus will be on policies that promote broader access to AI tools and foster more inclusive global trade practices.
Kicking off the event, Director-General Ngozi Okonjo-Iweala will deliver opening remarks. A ministerial dialogue will explore why artificial intelligence has become a key issue in trade policy. The schedule also features a keynote speech and a panel discussion with private-sector representatives. Topics covered include digital services, intellectual property rights, technical standards, and the role of developing nations in AI-driven value chains. These sessions aim to connect technology policy with the practical needs of cross-border commerce.
The meeting will use the World Trade Report 2025 as a primary resource. According to WTO research, artificial intelligence has the potential to boost global trade by as much as 37% by 2040. It also estimates that the world’s gross domestic product could grow by up to 13%. However, these benefits largely depend on infrastructure, workforce skills, technology adoption, and supportive policies. The report warns that limited access could hinder participation among lower-income economies.
Trade policy takes center stage
Multiple sessions will evaluate how AI can reduce the expenses associated with international trade. Attendees will consider tools that facilitate document processing, compliance management, and supply chain analysis. Discussions will also address digitally delivered services and the handling of intellectual property rights. Another segment will look into how technical standards can ensure compatibility across markets. These issues reflect the increasing integration of AI into customs procedures, logistics, finance, and various other trade-related areas.
Addressing obstacles to wider AI deployment, the program will highlight challenges such as inadequate connectivity, limited computing resources, a shortage of skilled labor, and the high cost of financing. Smaller enterprises often face additional legal and technical hurdles when trying to access digital markets. During a June discussion on AI and trade, WTO’s small-business group examined these concerns, emphasizing how new tools could improve market research, reduce costs, and enhance access to trade information.
Hands-on AI demonstrations to be showcased
A key feature of World Trade and Tech Day will be an exhibition showcasing artificial intelligence solutions for international commerce. A pitch session will display tools created for companies, public agencies, and trade associations. These demonstrations aim to bridge policy debates with tangible applications of the technology, illustrating how AI supports supply-chain analysis, regulatory processes, and market data access. Participants will see examples of systems already functioning in trade-related contexts.
Taking place at the WTO headquarters in Geneva, the September 14 event will blend ministerial discussions, input from the business community, policy analysis, and technology showcases. The agenda will cover topics such as artificial intelligence, trade costs, digital services, and economic participation. It will also consider the infrastructure and skills necessary for broader adoption. Details for registration and online participation can be found on the official event page.